So we thought we'd get him to write our ads for us.
Off we went to New Orleans to find a voodoo priest willing to channel voodoo's most feared and most sexually explicit spirit.
The result was a blog, a 30-minute documentary which aired online and on MTV and some very odd advertising including posters, TV, online, a drinking ritual and sampling of a batch of blessed cans.
One of 60 blipverts advertising the doco.
Doco trailer
TV
Blessed can sampling - During the channeling ceremony Baron Samedi blessed a batch of 15 cans. By the time we were finished most of them had been poured on the altar. But under the Barons instructions the 3 that survived were brought back to Australia, wrapped in a ceremonial cloth and hidden for people to discover.