SAMEDI ENERGY DRINK integrated campaign

Samedi energy drink is named after Baron Samedi the voodoo spirit of death, sex and resurrection. He is known for his power to awaken the dead and is only consulted for matters of life and death.

So we thought we'd get him to write our ads for us.

Off we went to New Orleans to find a voodoo priest willing to channel voodoo's most feared and most sexually explicit spirit.

The result was a blog, a 30-minute documentary which aired online and on MTV and some very odd advertising including posters, TV, online, a drinking ritual and sampling of a batch of blessed cans.


One of 60 blipverts advertising the doco.

Doco trailer

Print









TV

Blessed can sampling - During the channeling ceremony Baron Samedi blessed a batch of 15 cans. By the time we were finished most of them had been poured on the altar. But under the Barons instructions the 3 that survived were brought back to Australia, wrapped in a ceremonial cloth and hidden for people to discover.

Awards: CLIO integrated finalist, One Show integrated merit