SAMEDI ENERGY DRINK integrated campaign

Samedi energy drink is named after Baron Samedi the voodoo spirit of death, sex and resurrection. He is known for his power to awaken the dead and is only consulted for matters of life and death.

So we thought we'd get him to write our ads for us.

Off we went to New Orleans to find a voodoo priest willing to channel voodoo's most feared and most sexually explicit spirit.

The result was a blog, a 30-minute documentary which aired online and on MTV and some very odd advertising including posters, TV, online, a drinking ritual and sampling of a batch of blessed cans.


One of 60 blipverts advertising the doco.

Doco trailer

Print









TV

Blessed can sampling - During the channeling ceremony Baron Samedi blessed a batch of 15 cans. By the time we were finished most of them had been poured on the altar. But under the Barons instructions the 3 that survived were brought back to Australia, wrapped in a ceremonial cloth and hidden for people to discover.

Awards: CLIO integrated finalist, One Show integrated merit

NIKE 'Ugly' integrated campaign

Brochure




Print



Ambient

Awards: AWARD gold and silver, MADC golds, DandAD finalist, Young Gun Silver

V LEMON posters

ST VINCENT DE PAUL - integrated campaign

It started as a collaborative journal created by homeless people completing the phrase Today I am... It became an national exhibition, an online, print, radio and TV campaign and part of the curriculum in schools.

The Journal



State Library exhibition



Some of the Print and TV ads







TV

Awards: AWARD Bronze, Caples Silver, One Show Finalist ADMAR Silvers, D&AD in book

NIKE 'History' integrated campaign

Before the last world cup Nike wanted to convert soccer mad kids in Australia. But nobody gave Australia a chance. History said they were crap.

TV

Print


Online

Awards: AWARD Silver and Bronze, MADC Gold

METAMUCIL 'Detox Madness'

PEPSI MAX 'Emporium'

A shop where Pepsi Max drinkers could buy all sorts of contraptions to help them enjoy their caffeine kick.

The Shop


Some of the products

Streaker suit

Office sportswear

Reversible rugs

Small space ads

NESCAFE 'Morning Person'

CLIO Finalist

LOOK PRINTING ambient campaign

TOYOTA COROLLA 'Headlock'

LOCOZADE SPORT 'Winner' TV campaign